March 26, 2024
Marketing Mix Modeling (MMM) Is Having a Moment
Enhancements to MMM make it a powerful tool for advertisers…
January 24, 2024
Precision-Tailored Lift Measurement Solutions for Marketers
Whether you are an advertiser or a publisher, Kochava has…
April 25, 2023
The Future of Attribution and the MMP of Tomorrow
Increased complexity in advertising measurement cements the importance of the…
January 16, 2023
Influencer Marketing and Campaign Measurement
Audience Size Does Matter, but Not in the Way You…
December 28, 2022
Finding the Right OTT and CTV Activation Partners
Explore the largest selection of partners in the industry with…
December 19, 2022
Trim Ad Budgets Without Sacrificing Quality Customer Growth
Discover your media partner’s bottom line value with Incremental Intent…
December 13, 2022
The 5 Pitfalls of Seasonal Marketing
Effective marketing happens all year long The change of seasons…
January 25, 2022
Why Mobile App Analytics is Important to Your Business
Monitoring user data is essential for every marketer who wants…
December 2, 2021
Product Update – New Access to Facebook Metadata for Your Android App Install Campaigns
Be sure to add your Facebook Install Referrer Decryption Key…
April 27, 2021
What is a VPPN?
Everything you need to know about a Virtual Private Publisher…
April 21, 2021
Help! My Facebook Analytics is Going Away
Don’t miss a beat with app analytics alternatives Facebook recently…
April 6, 2021
What is the Difference Between OTT and CTV?
Understanding how to use these popular acronyms The advanced television…
March 31, 2021
Get Over Your Fear of Attribution
Know where your users are coming from For all of…
