RESTON, Va., June 18, 2024 – Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, today announced an innovative performance media measurement solution that brings more insights to marketers. The new cross-screen solution allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.

By combining Comscore’s Exact Commercial Ratings (ECR) data and Kochava’s advanced ​marketing​ mix modeling, Comscore and Kochava can now deliver outcomes measurement for key metrics such as:

• Mobile app activity, e.g. installs and in-app purchases
• Website activity
• Merchant-level purchase data
• Episodic tune-ins

This new capability brings further clarity to cross-screen measurement by determining which behaviors can be attributed directly to specific linear ad placements.

​”Linear television has always been a powerful tool for achieving efficient reach and frequency, yet its impact has been underrepresented in the cross-channel performance equation,” said Steve Bagdasarian, Comscore’s Chief Commercial Officer. “Today, we’re excited to introduce an innovative solution that offers marketers attributable insights into how linear TV ads specifically influence both online and offline outcomes.”

“Based on the cross-channel behaviors that we can attribute to linear TV, brand managers can now better allocate and optimize their spend to business outcomes,” said Charles Manning, CEO of Kochava. “Traditionally marketers have bought digital media and measured clicks, page visits, or social discussions. Now, they can apply a performance lens to a historically brand- and reach-oriented environment and get real digital signals and real digital outcomes from it.”

About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

About Kochava
Kochava Inc. is a real-time data solutions company offering leading omnichannel measurement, attribution, and campaign management for data-driven brands and platforms. We empower advertisers and publishers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Kochava unifies all of your data and critical omni-channel solutions into a cohesive system; the foundation for limitless advertiser and publisher tools to help you reach your unique growth goals.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

M&C Saatchi Performance, an award-winning global growth marketing agency that continues to take a human approach to connecting brands to people across online channels, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, joined forces as trusted partners for growth.

A Winning Combination

This partnership gives brands the expertise they need to connect with customers and drive business growth. Kochava and M&C Saatchi Performance are well-positioned to partner with brands looking to expand into new markets, launch innovative campaigns, and achieve their full growth potential.

Unmatched Global Reach

Founded in 2006, M&C Saatchi Performance was one of the world’s first mobile marketing agencies, and for nearly two decades, the agency has evolved alongside the mobile ecosystem.

M&C Saatchi Performance works with leading global brands to create targeted, measurable, profitable media strategies that deliver business growth for clients. Our approach involves meticulous media planning and buying across digital channels, leveraging reach on channels such as paid search & social, programmatic, influencer marketing, streaming TV, ASO, and more. As the landscape continues to evolve, measurement will only become more essential.

“Measurement is at the heart of what we do, which is why working with leading platforms such as Kochava is essential,” said Dane Buchanan, Chief Data & Analytics Officer. “As we move forward, our focus will be on guiding clients through the intricacies of privacy changes and their impact on targeting and measurement.”

Measurement Matters. People Matter.

Kochava+M&C Saatchi Performance is a powerful combination of people, performance marketing, and measurement. With Kochava’s best-in-class mobile attribution and analytics platform and M&C Saatchi Performances’ innovative growth marketing strategies, brands will have access to unparalleled insights and expertise. This collaboration will unlock new opportunities for growth marketing.

How do you become a Kochava Authorized Partner?

If you’re an agency interested in becoming a Kochava Authorized Partner, please contact us today. The process involves a series of educational Discovery Sessions on various topics, including:

• Measurement & Attribution*
• Fraud Prevention
• User Engagement
• Deep Linking
• iOS 14.5+ and SKAdNetwork
• Apple Search Ads
• Identity Solutions
• MediaLift
• OTT and CTV

*Measurement & Attribution session required, plus two additional sessions selected by the agency. Once agencies become a Kochava Authorized Partner, they will be listed as such in the Kochava Media Index, the largest advertising database in the world.

For more details, or to enroll in the Authorized Partner Program, visit https://www.kochava.com/agencies/kochava-authorized-partners/.